Guru Hardware

Card Blank

Brand nail polish remover to make a blank card?

Equate I tried regular and did not work. What is the best brand for use in the bicycle cards?

Try pure acetone beauty salon retail such as Sally.

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A business card is one of the most important marketing pieces that will be developed by his company, which is usually the first part of your marketing materials that see a new client.

One of the most debated points in the card design is the ability to print information on one side of the card or use both sides. There are many opinions on this controversy, and here are some we heard frequently.

The arguments for retaining the back of the card blank that is printed on both sides has the following disadvantages:

– Not having a space to take notes while networking: Many employers use a system to write notes on the back of business cards they receive while networking. They do it to remind themselves of commitments or for more then refresh your memory about the conversation. Also printing on the back so they can make it difficult or impossible. Glossy coatings on the back of the cards can also prevent note writing.

– Agendas electronic business systems, business cards and card reading: These are widely used in business today, and many models do not allow the back of the card to be seen. For this reason, you should not put vital information on the back, so the card can be functional when only one side is visible. Also, if your prospect uses a business card scanner to store business cards, not can scan both sides.

– Increased cost of printing: Printers charge more to print a two sided card for additional work and ink involved.

– Ink Spots: Some inks are more likely to smear or rub off on the nearest sheet of paper than others, for example, blue Pantone inks are especially aa likely this effect. If you choose a two-sided card with a color field on the back, then you better also varnish or clear coat the back of the card to seal color and avoid this. The varnish also adds the drying time and expense for the project.

The arguments to make the information on both sides is that you can Use the back for:

– Add More information: If you have a lot of contact information, putting everything on the front of the card usually make the font too small and the text too dense to read comfortably. Put some of that information on the back will free up the front card and make it look better.

– Make your business card more valuable: By including information like a calendar of events, advice, budget or back, you can make your card more likely to continue. Other things you can put on the back include coupons, information on appointment, or directions to your store or office.

– Enhance your brand: The back of the card is often ideal for graphics processing and parts visual vocabulary.

– Maximize your message: Use the back to add more information about your business. It may not be clear to everyone receiving your card what you offer, so you might try posting it on the back.

And not cost much. Some printers will print double-sided card for as little as $ 20 extra per 1000 cards. In that case, the low price of additional goods "real" really makes it worth the cost.

With all these points in mind, the most effective card for small businesses is often a double-sided card. The next question to address is what to put on the back of the card. We recommend:

– Do not put vital information on the back of the card: From the back of the card might get hidden or ignored in a system presentation, it is best to put all important information such as your name, logo, phone number, email and web-site on the front of the card. If you have a physical office, you must also make sure your address is on the front of your card.

So what is to put on the back? You can put its slogan, a few lines to explain their offers, a list of their services, or testimony. Or try one of the suggestions of "Making your business card more valuable, "above.

– Try graphics: You can print a color field, small format, or a simple model on the back. A graphics card in the back looks more sophisticated and upscale, and is more memorable as well. If not printed in a color that is too dark and uses a solid color field, people will still be able to take notes on the back of the card. But do not forget the varnish!

If you use these tips, you will be able to maximize the effectiveness of your business card. Your card will go from being just a handy thing when you meet someone to be a marketing tool.

About the Author:

Erin Ferree is a brand identity designer who creates big visibility for small businesses. As the owner of elf design, Erin is passionate about helping her clients stand out in front of their competition and attract more clients.
Her “Define Your Difference Branding Workbook” will help you with your brand definition – the most important step in the logo design process. http://www.elf-design.com/products-define.html

Article Source: ArticlesBase.com – The Great Two-sided Business Card Debate

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